Black Businesses Hire Black People for Two Out of Every Three Jobs

One of the most effective strategies for reducing black unemployment is to support black-owned businesses. This is because two out of every three workers employed in those businesses are black. In fact, black businesses can achieve employment outcomes that economic growth policy cannot.

This post examines hiring in African American-owned businesses as a strategy to reduce the high rate of black unemployment.

What do we know?

In a previous post entitled, For Unemployed Blacks, Growth is not Enough, three observations were made about black unemployment:

1.  The national burden of unemployment falls heaviest upon blacks.

2.  Economic growth is essential, but by itself, growth is not enough to alleviate high rates of black unemployment.

3.  Incremental policy changes such as job-training programs are not likely to make a significant difference.

Currently the unemployment rate is 8.2%, but the rate for African-Americans is 14.0%, while among whites, it is 7.3%. An astounding 40.5% of black teenagers is unemployed. One key conclusion is this; even if the economy were to grow rapidly, black unemployment would still not be reduced significantly.

Consider this fact. Today GDP growth is 3%, and black unemployment is 14%. The best performance of the economy in the last decade occurred in the fourth quarter of 2003.  During the period, GDP grew at 6.7%, which is more than twice the current rate. Nevertheless, the unemployment rate for blacks still averaged 10.6%. Conclusion – growth is not enough!

So what can be done?

One solution is to look to the potential of African-American businesses. The last census survey of small businesses, (the Survey of Business Owners conducted in 2007) determined African Americans owned 1.9 million small businesses.This represented 7.1% of the nation’s 27 million businesses. Furthermore, businesses owned by blacks employed 921,032 workers.

In 2007, the Gazelle Index conducted a national random survey of 350 CEOs of African-American owned businesses. The survey had a margin of error of 5%.The survey determined that 64% of employees in black-owned businesses were black. This means those businesses employed 589,460 workers in 2007.

Think of it this way. Today, there are 2.5 million unemployed black workers. As such, African American-owned businesses are capable of employing 23% or more of them. Furthermore, as these businesses grow and their employment capacity increases, two out of every three workers hired will be Black.

Conclusion – one of the most effective strategies for lowering black unemployment is to increase support for black businesses.

Why support black businesses?

The latest Gazelle Index national survey (conducted in the 4th quarter of 2011) found 46.9% of African-American owned businesses cut their workforce in response to the “Great Recession” and 22.5% decreased employment by 50% or more…

Read More:  blackeconomicdevelopment.com

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top