Why Is Snoop Dogg Allowing This Parisian Company to Make Money Off His Image?


Snoop Dogg is not the least bit upset about European luxury brand Vetements using his image on a t-shirt. The rapper was unaware his likeness was used for an item that sells for nearly $1,000.

In an interview with Hypbeast, the California native learned the Parisian design collective features an image previously used in merchandise for his 1993 tour for his Beware of Dog album.

The rapper was surprised after learning the top sells for $924.

“Are you serious?! Where do you buy that shirt? How do you sell a picture of Snoop Dogg on a T-shirt for $924?”

He continued, saying he “wouldn’t even pay 900-something dollars for a Snoop Dogg shirt and I know the m———. Hell nah, hell nah!”

Yet the former reggae performer does not mention suing the seller.

“Nah, but that’s a good thing man, continued success to whoever sellin’ it, man. Hopefully one day soon y’all give me something. Break bread or fake dead, y’all know what it is!”


The MC’s passive approach to Vetements’ unauthorized use of his image comes after he proclaimed earlier this month he has no plans to make a will because he does not “give a f— when I’m dead.” It is not clear if the marijuana aficionado was joking or not when he made those statements.

However, Snoop’s reaction to the fashion brand’s t-shirt contrasts sharply with the way Rihanna handled a similar issue with Topshop. Atlanta Black Star reports the singer won a lawsuit  in 2013 against the company that used an image from her “We Found Love” video. The British retailer made $5 million in sales from their “Rihanna Tanks.” It was unclear how much the company had to pay the philanthropist in the settlement. The win was a surprise to legal experts, but the judge believed the image could mislead shoppers to believe the shirts were endorsed by Rihanna.

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