BET Networks, a subsidiary of Viacom Inc., announced that it has hired Kay Madati as executive vice president and chief digital officer. Madati, a Tanzanian citizen who has lived in Africa, the United Kingdom and the United States, will lead BET’s teams responsible for all aspects of digital, social and mobile strategy and oversee operations, content creation, technology and product development across the suite of BET Network’s digital platforms
Madati, whose appointment was announced last week, will oversee BET Digital, the interactive arm of BET Networks whose platforms include BET.com, which encompasses entertainment, music, culture and news; BET Mobile, which provides apps, ringtones, games and video content for wireless devices; Centric.tv, the online home for the Centric cable channel; and BET Video On Demand, one of the largest VOD services providing African-American content.
Prior to his appointment at BET, Madati was most recently the head of entertainment and media on the global marketing solutions team at Facebook Inc. His team helped position Facebook Inc. as a key strategic partner for digital and social solutions with film studios, TV networks and entertainment companies.
“BET Networks is a global brand, with a trendsetting audience, and an unrivaled leadership position in the digital and social space. I am excited and energized to unlock more ways for our audience to watch, share, stream, download and fully engage with all of the network’s award-winning content,” said Madati. “We are in the midst of an unprecedented shift in consumer content consumption and media habits, and I am honored to join BET at a time when we are well poised to redefine digital, mobile and social TV experiences.”
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