“Nearly 197 million individuals visited a Yahoo! website last month, according to rankings from comScore, versus 192 million for Google. The last time Yahoo! outperformed Google was in May 2011.
“The improvement suggests that changes under chief executive Marissa Mayer, who was recruited from Google, are beginning to resonate with the online audience. Mayer has revamped the Yahoo! home page, as well as email and weather services.”
Marissa Mayer intends to restore Yahoo’s position as the powerhouse it once was. Her strategy for doing so thus far has been to acquire as many ‘cool’ companies as possible to work into the Yahoo brand. As reported by washingtonpost.com:
“Mayer has gone on an acquisition run, including paying $1.1 billion for Tumblr in May. Over the past year, Yahoo has picked up more than 20 companies that could help inject new life into everything from the company’s ads to its mobile apps, which are a main focus for Yahoo and its competitors as Web users turn more frequently to their smartphones and tablets.”
While these numbers are a big deal, it is important to note that they only relate to the U.S. and desktop devices. Google is still the global leader overall.
Shares of Yahoo have nearly doubled since Mayer has been CEO—3.5%, to $28 according to recent reports.