Drake took to Instagram to call out Macy’s and Walgreens for the use of the moniker YOLO – You Only Live Once on its merchandise including shirts and hats. The Canadian rapper while not the first to coin the term, popularized it in recent years.
According to E!,
The 26-year-old rapper posted an Instagram shot of several “YOLO” hats for sale, writing, “Walgreens…you gotta either chill or cut the cheque.”
He also posted an Instagram shot of “YOLO” on a Charlie Brown T-shirt, quipping, “Macy’s…same goes for you.”
Macy’s nor Walgreens have responded to the unofficial charge. If Drake is serious about calling out the retail giants he will need a lot more than a threat on Instagram. Perhaps it’s because it may be a hard case to prove. The young millionaire does not have any exclusive trademark for the term across all goods and services.
Still we empathize with his frustrations, Macy’s and Walgreens are corporations with an objective. Do you think Drake should sue Macy’s and Walgreen over the use of YOLO?