Nielsen has released its monthly statistical report of American web traffic for May and Google was once again the most popular site in terms of unique visitors, with over 173 million frequenting the online search engine. That figure topped second-place finisher Facebook by more than 20 million, and Yahoo finished out the top three with a little under 150 million unique hits.
Also listed in the report was the average length of time visitors spend on the net’s top 10 most popular sites. In this category Facebook dominated, as users spend close to six hours browsing the social network per month. Second place finisher AOL didn’t break two hours. Nielsen’s average only covers the top 10 most popular sites, so other internet hotspots like Twitter may get more browsing time.
May’s data also revealed specific info on the traffic seen with online news providers. The group of sites shared by Yahoo! & ABC News had the most unique visits with more than 62 million. CNN’s Digital Network only managed 39.6 million in second place. Familiar news sources like the New York Times, MSNBC and Fox Digital News were also placed in the top 10, but online only news sources like the Huffington Post and the HPMG News Websites (once known as AOL News) were also present.
Of the news sites, CNN & Fox were the only sites to average more than 30 minutes of use per month from their users, which is just around a minute a day. The full data is available directly from Nielsen’s blog.
