The UniWorld Group, one of the nation’s oldest and largest African-American owned advertising agencies, has announced today that its founder and CEO, Byron E. Lewis, is retiring and has sold his majority ownership stake of the firm to UWG Senior Vice President of Brand Integration, Monique L. Nelson. WPP will continue to own 49% of the agency’s shares.
“Monique is a very talented person,” Lewis, who now becomes chairman emeritus, told Target Market News. “Her experience in packaged goods, technology and international markets will continue to be important to UniWorld’s future. I’ve seen her perform in difficult situations, and she understands the perspective of the client. She also has a vision of the digital space and how our approach to advertising works within it.”
Nelson, who has been with the agency for the past five years, had been tasked with bringing strategic, coherent brand positioning through media, interactive and promotional inclusion across the marketing mix to the UniWorld Group clients, including Ford Motor Company, The Home Depot, U.S. Marines and AARP, to name a few. She oversaw all day-to-day operations for the agency as well as managed all aspects of project development, including new business, approval of scopes of work, manpower hours, budget creation and program execution.
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