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Atlanta Entrepreneur Hopes to Score With Used Shoe Site

What do you get when you combine a great new idea with the constantly grinding work ethic of entrepreneur Anthony Joinier? You get, a new e-commerce site that will sell “lightly worn” high-end shoes to women who love shoes and are always looking for the next bargain.

The Atlanta-based Joinier, 39, got the idea for his new site when his shoe-obsessed wife’s foot grew significantly during her pregnancy—leaving her with a closet of more than 100 designer shoes that she could no longer wear. Noticing the raging market for thrift stores and resale shops, Joinier knew he had a winner on his hands by creating a site that he told Black Enterprise that was like “eBay meets Pinterest.”

The site is due to launch in the summer. The website claims that it “will change the way you rid yourself of your once beloved shoes.

“You love shoes,” the opening page of the site says. “You were smitten by every pair that you’ve purchased whether overpriced or on sale. You can remember exactly how many people stopped to compliment you on those haute pink pumps. But… what happens when the love affair has ended?”

Joiner, a “serial entrepreneur,” is also the founder of The Weekend Collection, a site that offers travel deals in the Atlanta area. He also started a fish fry in his front yard, called Life’s a Fish & Then You Fry, that has grown to more than 8,000 people in three years.




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