Walmart is going back to school in Atlanta. The retailer plans to open a miniature version of its typical store on the Georgia Tech campus in the second quarter of this year, the company said. It will be Walmart’s smallest store in the U.S. The Walmart on Campus concept is a test format that focuses [...]
African-Americans More Brand-Loyal Than Their White Counterparts
September 12, 2012 | Posted by
It’s the reason why Nike can even consider unveiling a new LeBron James basketball shoe that figures to cost more than $300. Because African-Americans will likely run out and buy it, regardless of whether they should or not. A recent NewMediaMetrics study proves the point as it shows that African-Americans are among the most brand-loyal [...]
Wal-Mart Seeks to Expand Significantly into Non-White World
June 26, 2012 | Posted by
As Wal-Mart deals with allegations that the company bribed officials in Mexico to speed building permits and gain other favors, the company is attempting to purchase stores from existing retail companies to expand into non-white countries across the globe. In addition to Mexico, nations such as Brazil, Colombia, Japan and Latin America are all locations [...]
