For years, brands and marketers in the U.S. have watched demographics evolve and sought to capitalize on the size and the growth of multicultural consumer segments. The reasons are clear: the vast majority (92%) of U.S. population growth today is from African American, Hispanic and Asian American populations, and these consumers are wielding increasing amounts [...]
Black Households Nearly Half of NBA Viewers
May 11, 2012 | Posted by
Black fans of the NBA showed up in droves for the first round of the playoffs, but they weren’t at the arenas. According to Target Market News, black households represented 42 percent of the total viewership for the first round of the NBA playoffs. With the majority of the games shown on TNT, the Atlanta-based [...]
African American Audience Disappointed With TV Programming Options
May 1, 2012 | Posted by
Despite the fact that African Americans as a group are the most voracious television viewers, they are the most dissatisfied with the programming options on television. A recent survey asked African Americans, “Are you satisfied with the variety of black TV programs now on the air?” An astounding 97 percent of respondents answered “No.” The [...]
