It looks like Nike+ is making moves to get more people playing with its gear. The Next Web reports that Nike has opened up its APIs on the company developer site today, which means devs now have a way to hook into the data all those FuelBands and SportWatches generate. Among these streams of info is access to a chronological list [...]
Classless Michael Jordan Banned From Miami Country Club
November 29, 2012 | Posted by
Michael Jordan’s arrogance — and poor sense of style — got him banned from the posh private La Gorce Country Club in Miami more than his fashion faux pas. The NBA icon and owner of the Charlotte Bobcats violated a dress code at the swanky country club by wearing cargo pants, according to myriad reports. [...]
Lance Armstrong Resigns From Livestrong Board of Directors
November 12, 2012 | Posted by
Lance Armstrong, the disgraced cyclist who had his seven Tour de France championships rescinded over doping charges, has resigned from the board of directors and severed all ties with Livestrong, the cancer-fighting charity that he founded 15 years ago. Armstrong said the move is an attempt to distance the organization from his salacious scandal. He [...]
Lebron James Supporting Obama Could Be “Bad for the Brand”
November 6, 2012 | Posted by
Lebron James declared his support for the re-election of President Barack Obama Monday night, despite being advised beforehand making his vow publicly could be “bad for the brand.” James makes millions of dollars each year off his endorsements, Nike being his biggest endorser. Nike, along with other endorsers, felt that announcing his backing of the [...]
Indiana Gets Commitment From Troy Williams
October 29, 2012 | Posted by
Indiana Hoosiers head coach Tom Crean received a commitment from ESPN 100 small forward Troy Williams on Sunday after offers from North Carolina, Louisville, Arkansas, Alabama and Ohio State. “Coach Crean is a great coach,” Troy Williams said. “He didn’t tell me just what I was good at, but what I had to work on. [...]
Lance Armstrong Quits As Head Of Livestrong; Nike Drops Him
October 17, 2012 | Posted by
Lance Armstrong, the cycling icon who is embroiled in a doping scandal that threatens his legacy, stepped down as chairman of his Livestrong cancer-fighting charity so the group, he said, can focus on its mission instead of its his vast problems. This came just as his biggest support, Nike, severed its endorsement ties with Armstrong, [...]
LeBron James New Shoe Priced at $270
September 14, 2012 | Posted by
After The Wall Street Journal reported last month that the latest version of LeBron James sneakers would retail for $315, there was a public outcry by media and potential buyers alike. Now comes word that the LeBron X will retail for “just $270.” Does that $45 difference really make a difference? Will those critical of [...]
African-Americans More Brand-Loyal Than Their White Counterparts
September 12, 2012 | Posted by
It’s the reason why Nike can even consider unveiling a new LeBron James basketball shoe that figures to cost more than $300. Because African-Americans will likely run out and buy it, regardless of whether they should or not. A recent NewMediaMetrics study proves the point as it shows that African-Americans are among the most brand-loyal [...]
Fitness Gear Goes Green
August 27, 2012 | Posted by
Don’t feel guilty for dropping extra dough on that new piece of fitness gear. Not only does it boost your speed, it also helps the environment. There’s a common theme emerging from the big brands: green gear. Nike’s doing it. So is Oakley, Under Armour, and some of your other favorite companies. So what should [...]
Nike To Stand By Armstrong
August 24, 2012 | Posted by
Corporate sports apparel giant Nike said Friday that it plans to stick with Lance Armstrong, even after the embattled former cycling champion was stripped of his seven Tour de France titles and fell from grace. The U.S. Anti-Doping Agency formally stripped Armstrong of his titles and banned him for life one day after he announced [...]
