When McDonald’s stunned analysts last Monday by posting U.S. sales growth of 2.5% in November after a drop of 2.2% the prior month, one contributor went untouted: The company gained sales by urging franchisees to open on Thanksgiving, a holiday during which many of them traditionally close. But it’s not stopping with Thanksgiving. According to an internal [...]
McDonald’s Facing Tough Rivals, Tougher Economy
August 8, 2012 | Posted by
The Golden Arches are starting to lose some of their shine. McDonald’s Corp. says a key revenue figure came in flat in July as diners pulled back amid a persistently weak economy. After years of outperforming rivals by emphasizing value and rolling out popular new items, the stall is also a sign that competition is [...]
