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Will.i.am, Coca-Cola to Launch Green Lifestyle Brand: Ekocycle

The Coca-Cola Co. will contribute a minimum of $1 million to Ekocycle and partner with musical artist and producer will.i.am to promote and encourage recycling through the brand. The Ekocycle brand initiative aims to educate consumers about recycling, identify products that can be recycled and tout the positives of recycling. It will produce a line [...]