It’s official: Dwyane Wade has landed a new shoe contract with Li-Ning, a Chinese sportswear provider, giving Wade his own brand in the company along with strategic input and a massive of amount of creativity. The Heat are currently visting Beijing on a NBA China Games tour, where Li-Ning is located and the partnership will [...]
Dwyane Wade No Longer With Michael Jordan’s Brand
October 3, 2012 | Posted by
Dwyane Wade, the Miami Heat superstar who grew up in Chicago idolizing Michael Jordan, has parted ways with the Hall of Famer’s Jordan Brand. It is a significant move in the lucrative sneaker world, where all indications are that Wade will link with the Chinese brand Li-Ning. Wade, who is recovering from knee surgery, confirmed [...]
LeBron James New Shoe Priced at $270
September 14, 2012 | Posted by
After The Wall Street Journal reported last month that the latest version of LeBron James sneakers would retail for $315, there was a public outcry by media and potential buyers alike. Now comes word that the LeBron X will retail for “just $270.” Does that $45 difference really make a difference? Will those critical of [...]
Corporations Use Music to Make Emotional Connection to Consumers
July 26, 2012 | Posted by
For companies looking to make an emotional connection with consumers, music continues to be one of the most reliable devices in the marketer’s toolbelt. From Apple using rock legends U2 to make the iPod soar, to Converse building a recording studio in Brooklyn and opening it to the masses to help establish itself as the [...]
