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Rihanna-Nivea-Campaign

Nivea Severs Ties with Pop Star Rihanna

The skincare empire Nivea has severed ties with pop superstar Rihanna, who during her year-long contract with the company was featured in their 100th birthday campaign. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna,” said Stefan Heidenreich, CEO of Nivea’s parent company Beiersdorf. “Nivea is a company [...]