Tuesday, August 30, 2016
Tags Brand loyalty

Tag: brand loyalty

African-Americans More Brand-Loyal Than Their White Counterparts

It’s the reason why Nike can even consider unveiling a new LeBron James basketball shoe that figures to cost more than $300. Because African-Americans will...

Research Study: African-Americans Among Most Brand-Loyal Consumer...

African-Americans are among the most brand-loyal consumer segments in the country, especially when compared to Caucasian consumers, according to the findings of NewMediaMetrics's first...