It’s the reason why Nike can even consider unveiling a new LeBron James basketball shoe that figures to cost more than $300. Because African-Americans will likely run out and buy it, regardless of whether they should or not. A recent NewMediaMetrics study proves the point as it shows that African-Americans are among the most brand-loyal [...]
Research Study: African-Americans Among Most Brand-Loyal Consumer Segments
August 23, 2012 | Posted by
African-Americans are among the most brand-loyal consumer segments in the country, especially when compared to Caucasian consumers, according to the findings of NewMediaMetrics’s first 360 cross-platform analysis of the two consumer segments. NewMediaMetrics, a strategic marketing optimization company, quantified the Emotional Attachment to brands and media and found that African-Americans were more attached to most [...]
