Hardly a week goes by without an African investors’ conference or growth summit. Portuguese professionals are looking for opportunities in Angola. Silicon Valley companies are coming to Kenya to learn about its home-grown ICT revolution. This is not an irrational fad. Since the turn of the century, Africa’s growth has been robust (averaging 5-6 per [...]
Unilever VP: African Consumers ‘Underestimated, Underserved and Underserviced’ – Video
July 8, 2012 | Posted by
Western companies operating in Africa have long underestimated the continent’s consumers, according to a top executive in one of the world’s biggest consumer goods groups. Frank Braeken, executive vice president of Unilever in Africa, said that for a long time multinationals have thought of the vast continent as a “monolithic” market, failing to address its [...]
