Former viral sensation Rachel Dolezal is back in the news after making her own version of a controversial H&M hoodie. The white woman who rose to fame for claiming she’s transracially Black on Tuesday, Jan. 9, initially shared what she called a “protest” against the Swedish retailer. H&M earlier this week came under fire for putting a Black model in a top with a sentence many described as racist. Dolezal later made some amendments to her version, but it didn’t go over well regardless.
“Here is my protest hoodie to counter H&M’s ‘Coolest Monkey in the Jungle‘ shirt,” she wrote in a since-deleted post captured above. “I had to… because my son was called a ‘monkey’ in second grade and I remember going to the principal about it.
“This hits home with many of us moms, I’m sure,” she added. “So, I spent today designing this new hoodie that my little son will soon be wearing with pride.”
Dolezal attempted to put a positive spin on the hoodie by writing, “Coolest Prince in the Hood.”
But social media users weren’t having it.
So Rachel Dolezal tried to show how CULTURALLY AWARE she was by making a shirt OPPOSING H&M saying “Coolest Prince In The Hood”. 😂😂. Rachel Dolezal please DOUZZALL a favor and find then accept yourself.
— DonaldPump (@YourMusicWhore) January 10, 2018
The nerve of Rachel Dolezal is astounding.
— Rusty Redenbacher (@rustymk2) January 10, 2018
I feel like Rachel Dolezal is a government experiment to make us all go mad. Combined with Cheeto Satan, it might just work.
— Awesomely Luvvie (@Luvvie) January 11, 2018
Rachel Dolezal is selling a ‘Coolest Prince in the Hood’ Hoodie. Lol She just won't stop.
— 🌹 Ferrari Sheppard (@stopbeingfamous) January 11, 2018
By Wednesday, Jan. 10, Dolezal posted another version exchanging “hood” for “world” after some took issue with it. Her final version of the hoodie, which replaces “world” with “planet,” was posted that same day.
Related: Rachel Dolezal In the News
“I’m doing this for the Cause, so if you don’t like it then do your own thing,” she said, hitting back at critics. “(& let me know what you’re doing so I can support!)”
Final version. (World just sounded kind of corny, so I changed it to Planet)… Sent to printer's. Facts: 1) Printed at local woman-of-color-owned shop. 2) Pre-order price is $1 less than cost. 3) I'm doing this for the Cause, so if you don't like it then do your own thing (& let me know what you're doing so I can support!) Link in bio. #goodvibesonly #hoodieseason #forthekids ✊🏽✅
Yet her comments continued to be filled with detractors.