H&M continues to face backlash even as the hoodie many slammed as racist is removed from stores. The company featured an ad with a young Black boy in a top reading, “Coolest Monkey In the Jungle” and as stars sound off, the company has launched an investigation.
“We understand that many people are upset about the image,” H&M said in a statement to NBC News. “We who work at H&M can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print.
“It is obvious that our routines have not been followed properly,” it continued. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”
Regardless, stars like Snoop Dogg, The Weeknd and Angela Rye have hit back.
Snoop posted a more uplifting take on the offending image with the caption, “The way I see it.”
“Starboy” singer The Weeknd, who has released a collection with the retailer in the past, announced he wouldn’t collaborate with them again.
— The Weeknd (@theweeknd) January 8, 2018
Sean “Diddy” Combs, whose stage name is now, Love, demanded that respect is put on the young boy’s name.
Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful. pic.twitter.com/QVaxgngwh1
— Diddy (@Diddy) January 8, 2018
CNN commentator Angela Rye declared she still won’t shop at H&M even though the merch had been pulled.
Tell @hm they have 12 hours to take. This. DOWN! #boycotthANDm • **UPDATE: I hear folks are questioning the authenticity of the post (you clearly don’t know me…it’s all good). Go ahead and copy and paste this into your browser: http://m2.hm.com/en_gb/productpage.0575530003.html (OR do an internet search “hm monkey jungle black boy”) • FINAL UPDATE: They took it down. I’m still not spending my money there. 🤷🏽♀️
“I see a Young King!!” Cleveland Cavaliers forward James wrote of his take on the photo. “The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong. But guess what? That’s what we love because the benefits at the end of the road are so beautiful!!”
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
Manchester United football player Romelu Lukaku echoed sentiments of the young boy being a king.
And comedian actress Niecy Nash added to that notion, saying H&M “got this one wrong.”
@hm got this one wrong (coolest monkey in the jungle) @mrchrisclassic got it right!🙌🏽 : I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him. #mysavoirfaire