After opening at the top spot in February, Jordan Peele’s racial thriller “Get Out” is the most profitable movie of 2017 so far.
With a $4.5 million budget and an estimated $30 million in marketing costs, “Get Out” had a stellar ROI on its $252-million global gross. Such factors were used in tabulating the 25 best-performing movies of the year. As a result, second-place “Split,” which was developed by the same production company as “Get Out,” had a 610-percent ROI. Meanwhile, the top grossing movie of 2017, “Beauty and the Beast,” is a distant third with an ROI of more than 400 percent.
“Get Out,” a satirical horror film, which follows Chris, a Black man, as he meets his white girlfriend’s family for the first time, can credit its success in part to social media buzz and word-of-mouth testimonials. The film is still a huge hit online, with key scenes being the basis for GIFs galore.