Amazon and Walmart Investigating After ‘N—– Brown’ Hair Cap Sparks Backlash

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Twitter users were up in arms over a third-party seller’s racist color description. (Screenshot)

Amazon and Walmart took some heat from customers after a third-party seller’s racist color description of a hair weaving cap went viral.

The Jagazi Natural’s accessory was sold by Pixnor on Walmart.com and by ThinkCreators on Amazon in a color described as “n—– brown,” which The New York Times columnist Charles M. Blow caught wind of in the early hours of Monday, July 17.

Since news about the racially insensitive cap blew up online, Amazon has removed the cap, while Walmart removed the n-word from the description before taking the item offline entirely.

Many have slammed the corporations for hosting the item; however, Walmart’s listing notes product information “is provided by manufacturers, suppliers and others, and has not been verified by us.”


“We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace,” a Walmart spokesperson said. “It is a clear violation of our policy, and has been removed, and we are investigating the seller to determine how this could have happened.”

Atlanta Black Star reached out to Amazon for comment.

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