Atlanta Native Becomes #TheNextMrClean; Some Confused Over the Hype

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Mike Jackson is the new face of Mr. Clean. (P&G/press release)

After a three-month nationwide search, Mike Jackson, a Black man from Atlanta, has beaten out hundreds of hopefuls to be crowned the new Mr. Clean.

Proctor and Gamble announced Jackson’s new role as #TheNextMrClean in a press release Tuesday, Jan. 24, noting that the Georgia native will take over while the cartoon gets “a much-deserved extended vacation.” Jackson resembles the decades-old mascot with his clean-shaven head and gold hoop earring. The only difference? His darker skin tone.

“It’s definitely a dream come true to become the next Mr. Clean,” Jackson said. “While it’s impossible to replace the iconic Mr. Clean, I’m excited for this opportunity to help people tackle the most seemingly impossible messes while he’s away … and have some fun!”

The sports marketer and event manager’s interests outside of becoming the face of the cleansing brand includes extensive traveling, working out and reading. He enjoys watching the History Channel, Science Channel and relaxes by viewing ESPN and “Family Guy.”

As part of his winnings, Jackson took home $20,000, a huge supply of Magic Erasers and is featured in a 2017 limited-edition Mr. Clean calendar. Jackson, who also works as an emcee, will join Denver Broncos linebacker DeMarcus Ware to promote Mr. Clean, who will debut in a Super Bowl ad in Houston, Sunday, February 5.

“Mr. Clean has been tough on grease and grime for 60 years and we’re confident that Mike has what it takes,” Kevin Wenzel, Associate Brand Director, N.A. Surface Care, P&G said in a statement. “We had so many great entries in #TheNextMrClean contest and we are very thankful for everyone’s enthusiasm and participation.”

Some Twitter users seemed to always think Mr. Clean was always Black.

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