Jay Z is moving full steam ahead in his collaboration with high-end retailer Barneys New York. Last week, the hip-hop mogul came under fire for refusing to denounce the retailer after they were accused of several incidents of racial profiling. Today it was revealed that Jay Z is joining the perfume business with the release of his first scent to debut at Barneys.
The fragrance GOLD JAY Z will debut at Barney’s New York on November 20th as part of his collaboration with the store, featuring three different sized bottles ranging from $39 to $70. The cologne will hit additional shelves at 2,000 department stores on Black Friday, November 29th.
According to Huffington Post,
“Hov partnered with Firmenich perfumer Ilias Ermenidis to create the fragrance.
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“’I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,’ says Ilias Ermenidis in a press release announcing the launch.
“He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”
It sounds like Jay Z already had his mind made up about leaving the retailer behind.