Jay Z is moving full steam ahead in his collaboration with high-end retailer Barneys New York. Last week, the hip-hop mogul came under fire for refusing to denounce the retailer after they were accused of several incidents of racial profiling. Today it was revealed that Jay Z is joining the perfume business with the release of his first scent to debut at Barneys.
The fragrance GOLD JAY Z will debut at Barney’s New York on November 20th as part of his collaboration with the store, featuring three different sized bottles ranging from $39 to $70. The cologne will hit additional shelves at 2,000 department stores on Black Friday, November 29th.
According to Huffington Post,
“Hov partnered with Firmenich perfumer Ilias Ermenidis to create the fragrance.
“’I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,’ says Ilias Ermenidis in a press release announcing the launch.
“He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”
It sounds like Jay Z already had his mind made up about leaving the retailer behind.