Luxury hotel marketers are opening numerous properties in the Greater Middle East area, suggesting that the region is a new choice destination for in-the-know affluent travelers.
Fairmont Hotels and Resorts, Starwood Hotels and Resorts, Hilton Hotels’ Waldorf Astoria and The Ritz-Carlton have recently opened or plan to open new properties in the Middle East. New luxury hotels in this area should prepare for a variety of affluent guests with the influx of business and leisure travelers.
“Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them,” said Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain.
“We currently have nine hotels open in the region, and another four under construction,” he said.
“The volume of business and leisure travelers visiting continues to grow.”
Over the next few years, there will be new luxury properties opening all over the Greater Middle East and Africa areas.
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Starwood Hotels and Resorts plans to open 50 new hotels across the Middle East and Africa over the next five years.
These plans include luxury hotels with the addition of St. Regis hotels in Abu Dhabi and Cairo, Egypt. The property in Abu Dhabi will be the second St. Regis hotel in the city, making it the only city worldwide to have two St. Regis properties, per the brand.
Also, Fairmont Hotels and Resorts recently announced a new development in Istanbul that will offer a hotel, residences and offices as a part of the Quasar Istanbul complex.
Read more: LuxuryDaily