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Thursday, April 24th, 2014

'Duck Dynasty' Blows A&E Records Out The Water

Duck Dynasty continues to prove that their success isn’t just a fluke and they’re here to stay. The season finale of the A&E hit series Duck Dynasty, smashed the network’s ratings records and beat all other broadcast in the adult demo Wednesday night. Drawing a massive audience of 6.5 million, the series became A&E’s most watched telecast ever. The finale episode also broke A&E records in adults 18-49 (3.9 million), adults 25-54 (3.8 million) and 18-34 (2.0 million). “Duck Dynasty represents the best of A&E’s unique brand of storytelling, showcasing authentic and engaging characters,” said A&E president Bob DeBitetto.

The second season of Duck Dynasty has shown tremendous growth. Its audience has grew by 139 percent in total viewers, 141 percent in adults 18-34, 136 percent in adults 25-54, and 127 percent in adults 18-49.

Duck Dynasty is based on a family of wealthy Louisiana duck call makers. The series show the lives of the Robertson’s, who went from rags to riches due to the sales of their “Duck Commander”. The family business began in a dilapidated shed, where Phil Robertson spent a quarter century making duck calls out of Louisiana cedar trees.

Comments

  1. Who knew ducks could be that entertaining. A&E took a gamble and hit with this one. Anyways I think they need to get better with their scripted programming

  2. Kevin baker says:

    I have to say i’m happy with their success. great modeled american family. Uncle Si is my favorite!

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