An internal company e-mail recently sent updated employees about the new high-speed wireless plans that should be hitting the fleet in the first quarter of 2013. The official announcement is expected to be made at the World Low Cost Airlines Conference this week, but The Verge got a copy of the e-mail today.
Here are some more details from the e-mail: Currently, Wi-Fi on board is a competitive advantage. Customers, especially those traveling for business, with everything else being equal, will choose the airline that offers connectivity, even if the service is spotty or expensive.
Understanding how important in-flight connectivity is to Customers forces airlines that don’t have Wi-Fi to get in the game, quickly. Airlines can choose ground-to-air services, like Gogo, or satellite-based services like Row 44 or Panasonic. Although the technology is different, the Customer experience is very similar – s l o w.
According to a recent FlightView survey, only a small percentage of Customers are satisfied with the Wi-Fi service models currently offered in-flight and at airports.
The challenge for us was building a Wi-Fi product that broke this slow, frustrating and ultimately unsatisfactory mold. We wanted to find a way to deliver faster and less expensive service that would result in greater satisfaction. With LiveTV partnering with ViaSat, I think we found the sweet spot.
Read more: CNET