Rihanna is well known for detailing her vibrant, party filled lifestyle on Twitter. From recounting drunken moments, her love for weed and sexy bikini photos, Rihanna is not shy about being young and in charge. Of course this also means any potential sponsor will have access to said information.
Such was the case for skin care company Nivea’s new CEO Stefan Heidenreich. The CEO of the German-based company was less than thrilled with the company’s previous decision to allow the “Man Down” singer to represent the brand for one year.
“The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna,” Heidenreich said. “Nivea is a company which stands for trust, family and reliability.”
A spokesperson softened the blow with this statement,
“Within the future and brand positioning, Nivea focuses more than ever on its core values. This leads to a change in advertising strategy as well as marketing campaigns. Beiersdorf and Nivea thank Rihanna for her work in relation to the 100th birthday anniversary campaign and feel respect and sympathy for her as a person.”
In the midst of her party photos Rihanna’s twitter is also filled with photos of her family and many have praised her relentless work ethic…but you can’t win them all.
Is Nivea being too sensitive about Rihanna’s image?