A hip hotel brand is breaking into the downtown Atlanta market, a sign of growing confidence in an area that draws millions of tourists a year.The 263-room Days Inn Atlanta Downtown will become an Aloft hotel — a contemporary, limited-service brand from Starwood Hotels & Resorts Worldwide Inc., reports the Atlanta Business Chronicle.
Downtown Atlanta’s future looks increasingly bright and Starwood’s vote of confidence is a strong indicator. Also, the area was just fast-tracked by the Obama administration to receive federal funding to complete a proposed multi-modal passenger transit hub that will drastically alter the face of downtown by transforming the enormous “gulch” that breaks up the current landscape.
Banyan Investment Group, in partnership with DeBartolo Development LLC, in late July purchased the Days Inn at 300 Spring St. for an undisclosed amount. The team plans to pour around $25 million into the 3.1-acre property. They hope to reopen it as a 242-room Aloft in summer 2013.